You're a CMO. The alligators are out today, just like they are about every day. The AOR's media plan you just saw has no alignment with the agreed-upon strategy. The agency is talking about changing the creative head yet again. Your direct reports aren't feeling like they are being heard at the agency. And your CFO wants to re-negotiate payment terms that will cause conflict with your current agency contracts.
Mitchell&McCue excels at putting you back in the driver's seat by helping you plan and implement a proven, proactive Agency Relationship Optimization program that is tailored to your situation. We help you craft a program that will improve the effectiveness and ROI of your marketing services agencies because communication, processes, compensation, rewards and contracts are planned, tracked, evaluated and re-focused. Our approach reflects a blend of best practices that a CMO, a Chief Procurement Officer, and an Agency President all find to be fair and compelling.
We speak C-suite.
Our thinking is grounded in our personal experiences as marketing and procurement professionals. In addition to helping you get your agencies humming, we also help you manage the expectations of your C-suite execs by demonstrating to them the effectiveness of your marketing strategy and program in terms important to them - productivity and efficiency.
The only thing we won't negotiate is our values.
Successful client-agency relationships must be nurtured in an environment of Truth, Fairness, Hard Work, Integrity, and Objectivity. We bring that same philosophy to bear when working with our corporate clients. Additionally, to ensure the proper perspective, Mitchell&McCue only represents marketers and does not receive any revenue from marketing services agencies.
Search and replace is seldom necessary.
While we do also conduct agency searches, we have seen the extraordinary benefits of optimizing relationships by helping CMOs initiate Agency Relationship Optimization programs.
Our team has nearly a century of combined experience in marketing, advertising,
management and procurement.
J. Francisco Escobar
Our core team is strengthened by the contribution of respected colleagues who work with us as strategic team members.
Subject: M&M business changes
Today we are announcing a corporate form change to align our consulting firm with the recent decision of Wolford McCue to step down as a Partner to pursue a role outside of our partnership. Effective December 31st, we will be re-organized as Mitchell&McCue LLC, a Texas-based Limited Liability Company. As Managing Director of the new entity, I look forward to fulfilling the needs of our clients with the highest caliber of personal service that has defined our partnership for the past 17 years.
We are sorry to see Wolford go and fully support his decision to pursue his passion for the Performing Arts through a leadership position in philanthropy. We send congratulations and our warmest wishes for his success as he pursues this new endeavor in 2017.
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