Our Team

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Our Team

 

Peter Mitchell

 

Peter Mitchell has 31 years of marketing and advertising experience including senior level positions with both major marketers and advertising agencies. He has continually worked to preserve long-standing client and agency account relationships. His collaborative philosophy has been nurtured by leading multiple agencies through integrated market planning processes based on consumer insights. Client side experience includes American Airlines and Haggar Clothing Company. Agency experience includes Interpublic’s Bozell, Omnicom’s Tracy-Locke & DDB, and independent agency Berry-Brown.

 

Peter’s new business experiences on both the client and agency side convinced him that there is a better way for clients to optimize the selection process and their ongoing relationships. Since 1999 he has continued to work with a select group of marketers who share the goal of establishing and growing positive relationships with agency partners for a mutually beneficial outcome.

 

 

Wolford McCue

 

Wolford McCue has 32 years of management and consulting experience in marketing, branding, advertising and public relations. Based on this experience, he has consistently enhanced the value of consulting services to Mitchell&McCue clients by steering marketing executives and agency partners into better alignment through shared objectives that are properly articulated and derived from analysis, insights and innovative thinking.

 

Previously Wolford was Senior Vice President of Interpublic’s Bozell Advertising and Public Relations in Dallas. Clients have included AT&T/Texas, AT&T/Wireless, American Airlines, Dial Corporation, Dillard Department Stores, Fidelity Investments, Greyhound Lines, Marriott Corporation, NationsBank (now Bank of America), Piaggio Avanti, Nissan Diesel America, The Dallas Morning News, Zale Corporation, The Perot Group, Texas Instruments, and the National Center, American Heart Association.

 

 

J. Francisco Escobar

 

J. Francisco Escobar is president and founder of JFE International Consultants, a corporation formed in 2003 as a Minority Business Enterprise. He was educated in a multicultural environment, acquiring fluency in Spanish, French and Italian. Following his MBA, he gained 23 years of experience with Texas Instruments in financial, marketing and procurement management.

 

Francisco has developed and implemented numerous processes to enhance relationships between client stakeholders and their supplier partners throughout the marketing services industry. He has been an active contributor with the ANA, 4As, and Council of Public Relations Firms (CPRF). Among other industry releases, Francisco authored Marketing Communications Procurement: Building Value Through Best Practices for the ANA, the first definitive book ever published on the subject. For the past six years, both the ANA and CPRF have consistently relied upon his expertise in all matters concerning marketing services procurement and strategic sourcing. JFE International Consultants has a long-standing collaboration with Mitchell&McCue.

 

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