Susan Rowe is our senior media leader guiding the client and agency media teams through the specific engagement. With over 30 years in media, including senior leadership positions at global media firms, Susan has the relevant experience to parse the strategic media and financial issues of client, agency and intermediaries. Susan successfully launched Rowe Media in 2008 to focus on accountable media planning. She was Senior Partner, Managing Director for Ogilvy Neo in New York and Chicago. She also held the position of EVP, Integrated Media for Carat, Chicago, served on the US Executive team and ran the 80-person Chicago office. She initiated the account management / buying group for the Ameritech account, $100 million in 5 states – the lead in terms of spend in all of their markets. Susan also managed teams that handled such prestigious clients as Orbitz, Allstate Performance Marketing, TD Ameritrade Performance Marketing, Hyundai Midwest Region, Jenny Craig, and Papa John’s Pizza.
Julie Farnie manages communication with the agency community throughout each Mitchell&McCue search. She uses her client-side advertising experience to effectively facilitate the ongoing information flow to provide all agencies with timely responses to their individual information requirements. Julie manages the collaborative online work platforms that enable our clients and agencies to focus more time on the actual deliverables of a review and less time managing search details.
Tim Hartman develops and deploys each client custom research study with the latest software and hardware support. With 15 years of experience in the technology community, he provides Mitchell&McCue clients with best practices in collaborative work platforms and custom research software.
Work Zone is an online platform solution to organize and expedite communications between the client, finalist agencies and the Mitchell&McCue consulting team, which we offer to client work teams and agency new business teams. This site serves as document library for all agency-specific communication between the consultant team and the client team leader. The password-protected environment allows all confidential materials to be uploaded to a library and organized with immediate availability for client review as convenient. Our site eliminates lost email traffic, oversized emails or excessive email traffic during the review.
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